Meeting an Author ~ Jack Trout at Landmark, Chennai

Years ago I landed at Landmark to listen to Jack Trout, a positioning Guru who partnered with Al Ries to write bestsellers like 'Positioning' and 'Marketing Warfare'.

Humble and at ease with the flashing cameras and the curious crowd, he fielded questions from all. One person from the audience wanted a business idea that would work. Promptly, Jack told him to try manufacturing noiseless generators. And added, you'd be one of the richest millionnaires in the world.

Later, I felt very proud when he said that Nirma's Karsanbhai Patel was a case study at the Harvard School of Business. At once I felt sad that not many MBA institutes teach the same here. It a cultural problem that we refuse to acknowledge greatness and take note of it when the same is talked or written about in the West. Two personalities come to my mind instantlyare Jiddu Krishnamurthy and Osho.